Toio is a “hands-on toy platform” designed to foster children’s natural ingenuity and playfulness. They can place blocks or other toys onto simple cube-shaped robots and move them about. This unique concept offers various forms of play, such as battle, racing, sports, art, and programming, selectable just by changing the cartridge. Thanks to its simple visual presentation, the design focuses children’s attention on discovering more ways to play and have fun with their toys.