IT and digital media specialist PULIP Communications has re-established its corporate identity to leap forward as a premium digital consulting company. PULIP's new CI is based on the company slogan "BLEND it", which implies “Harmony” between the real world and Internet technology. Visually, the new CI design is the figuration of PULIP's four core values: "Foresight", "Fore-move", "Fore-possession" and "Foremost". PULIP's new flexible identity system features those four core values and creates numerous variations.