ENTIA is a steady seller brand beloved for 18 years and renewed in 2014. The logo with a natural curve symbolizes the brand that presents a healthy energy from nature. Exuberant red visually conveys the pomegranate of the “Aging Cut” line and the intensive anti-aging effect. The rational color bluish green represents marine water of the “Aqua Plus White” line and refreshment. The guide of the every product layout ratio is set based on the golden ratio. The container realized the glasslike effect using the PET-G material. Consumers were able to avoid the risk of breakage and maintain the esthetic aspect in use.