Working in close cooperation with renowned designers, Authentics manufactures simple and functional design products for travel, living and the office – things that are just as practical as they are beautiful. The task was to translate this concept into an online shop that conveys the clarity of Authentics products and to have the brand's functional approach reflected in the design of the interface and its usability. The relaunch of Authentics.de thus brings the three components shop transaction, brand communication and ergonomics to a whole new level. The result: online shopping with heart and soul!