Y Water is a completely new beverage brand, consisting of an USDA certified organically flavored beverage for kids.The 'Y' shaped bottle is an immediately recognizable icon and visual ambassador. Y Water redefines the notion of re-use, as the emptied bottles transform into a constructor like game similar to Legos. The biodegradable rubber Y-Knots connects bottles together into multiple shapes. Our slogan "Y NOT" encourages kids to think on their own, to challenge and question the current approach to bottles and waste. It provides an appealing alternative for children and the environment by providing a healthy drink, thought provoking messaging and a new sustainable approach.