The ambition of Sip-Well was to launch a high-end cooler with bottle that fits modern home interiors as well as small offices. The cladding of the cooler can be altered to any color scheme matching every interior. The design has a minimal "footprint" to maximize versatility but still includes all key features. Special attention was paid to ergonomics, hygiene and assembly techniques. The 10-litre bottle falls "flush" with the cooler design. It features a surface that conceals scratches and an innovative handle system. To personalize the bottle to the customer, it is available in four different colors.