At less than $ 3,000, the Blackmagic Cinema Camera provides Hollywood quality filmmaking at a fraction of the cost of existing cinema cameras, costing upward of $ 20,000. A truly democratizing product, it has had significant cultural implications on the global video industry putting high-end filmmaking technology within the reach of all. The simple, minimalist design is without any visual clutter. A touchscreen interface and large display improves the user experience. Innovative engineering, materials and manufacture have resulted in a lower cost product, 1/3 the size and weight of current cameras with no compromise in reliability or quality.