The packaging uses illustrations of fresh eggs and line-art drawings of chickens in motion to create a vivid, energetic feeling with associations to nature, ecology, and good nutrition. Inside the packaging is adapted to the conical shape of the egg, using corrugated paper materials to protect the contents. One box type separates into 3 parts, two of which have hollowed cavities to hold the eggs. Another has a liftable lid with cut-out circles adapted to the egg shape, even eggs of various sizes. The packaging protects the eggs and prevents them from being damaged during transportation.