Do we consider colored contact lenses to be a medical device or a fashion accessory? The answer is both. Colored lenses are a fashion accessory, something you wear or combine with your look depending on how you feel today. But you don't want to sacrifice health over beauty. During our product conceptualization phase, we defined the most important features of colored contact lenses and translated this into the packaging design. We developed illustrations based on mood changes, striking a perfect balance between austere medical design and the fun of styling your own look.