The MC40 combines advanced technology with a sophisticated, customer-facing esthetic. It transforms the way retailers engage with customers with features such as inventory look up, mobile payment and checkout and assisted selling, while doubling as a communication and productivity tool. It has a rugged fully-CNC machined aluminum housing built to withstand 4-foot drops. It incorporates a credit card reader, 2D barcode scanner and full touch display in a svelte, modern form that can be customized with brand colors and graphics. It is the first device to offer the powerful features that retailers demand in a seamless, integrated package.