Kleenex Nose care wipes and Kleenex Nose care tissue are soft, moist towels that wipe clean and are gentle on the skin, even with frequent use. The packaging illustrations clearly communicate how the product is used, also making it very recognizable for consumers. When the user removes the stick seal to open the package, the red nose in the image turns a normal skin color. Such a visual send consumers an intuitive message about the product's benefits.