ERCO is the first traditional luminaire manufacturer worldwide with a redesigned range of around 5,000 products based completely on LED technology. Introducing the versatile use of digital lighting tools, the films appeal to a target group focused on young architects, lighting and electrical designers. The three clips showcase the diversity of applications for ERCO LED lighting tools at a fast pace and with humor. In an unusual move for a B2B campaign, the spots feature the architecture and its users rather than the products as the protagonists. Their narrative style establishes a substantial link between inspiration and product world.