The Ioniq is the manufacturer’s first dedicated electrified vehicle. The main design concept of the Ioniq is a creative and purified hybrid, resembling the flow of air. As a strategic model incorporating the latest technologies, Ioniq incarnates the manufacturer’s design identity. At the front, the signature hexagonal grille has been connected with a black garnish surrounding the headlamps and top part of the grille, which shows the core of Ioniq’s face. Eco-friendly materials have been newly developed for the Ioniq.