With its good price-performance ratio, the S8a OLED TV is targeted at middle-class users. Through the use of an AI graphics chip, image quality is improved markedly, and the Dolby Atmos system delivers convincing sound. The speakers are concealed in the housing so as not to impair the reduced design of the TV. The stand with its clear design is also oriented to the principle of simplicity, yet it sets an elegant accent with its polished chrome finishing. A luminous strip is integrated into the lower border of the nearly frameless screen and is customisable.