As a first experiment, the designers themselves went to Europe, a major sales target, and conducted surveys and interviews at stores. By emphasizing the most important points, they finally created a design that reflected their initial aims: • Compact and easy to use: The IR-700 fits any type of counter because it can be placed either horizontally or vertically. The customer display uses a new arm design, making an installation possible that maximizes proximity to the customer. • Stylish: The product is not only durable, but, from a visual standpoint, lacks any protruding or sharp parts, imparting a mellow impression. A simple design whose neutrality avoids clashing with the atmosphere of the store.