The form language under which the M309 broadband modem was developed comes from the idea of exploiting the natural beauty of the surface. These “surfaces with movement’ generate highly styled and naturally elegant lines that define the overall look of the product. The M309 targets young and mid-aged customers with a sophisticated taste who may own stylish furniture and would like electronic devices that fit within this environment. For this reason, emphasis was put on avoiding over-decoration and over-styling. Also, the carrier’s logo importance has not been under-looked.