The new Electrolux pan-European design family, which will be used under different Electrolux brands such as Electrolux-Arthur Martin and Rex-Electrolux, incorporates the Electrolux brand values with an identical look and feel across all product lines. The design evokes emotion and desire while supporting the rational and functional aspects of the user experience. INSIGHT is the new Electrolux top-loading washing machine with impressive ergonomic and functional features. Lowering the new larger opening makes the appliance more ergonomic than conventional washing machines.