EXBOARD is a solution which, at crowd-drawing event venues, analyzes data from sensor beacons carried by attendees to grasp the number of people in each area and the geographical location of specific individuals and to visualize and analyze points of interest and popularity in real-time. Everyone involved in these events can benefit; organizers can use flow and interest analysis to optimize the venue layout and grasp market trends; exhibitors can obtain real-time information on attendees by smartphone and adapt their hospitality; and attendees can use information on crowded exhibits and popular areas to plan their own perfect event experience.