An LCD projector best suited for use in large spaces, such as an amusement facility or event venue. Its high brightness enables clear image recognition under bright illumination and its filter system, which automatically advances to a clean filter with a reel cartridge, is the industry’s longest lasting filter of up to 10,000 hours. The design aim was to create a product with presence while having no negative impact on the surrounding public environment. With the basic structure consisting of a cylindrical solid and rectangular solid, and in consideration of ease of maintenance, simple styling and coloring were adopted.