As SAMSUNG Electronics pursues its theme of “Make it Meaningful!”, they inaugurated Design Samsung Website as their online talking platform. The website delivers genuine design stories, including the values and cultures behind the company’s designs, as well as their cultural marketing activities. While images on the main platform of the website create consistency with modularized blocks, individual contents have different layout, transition and interaction depending on how the story is communicated. As a result, it enables consumers to enjoy a holistic experience of design in one given space.