Mustang UX is a mobile user experience concept that is designed to find SAMSUNG Mobile’s unique way to let US users contribute in redefining the “US way of interaction”. Mustang UX offers seamless integration of mobile services and contents, intuitively and straight-forward. It has three main target user groups: “Productivity”, “Infomedia” and “Interactive”. - Productivity: quickly filter through a daily onslaught of information to make sure they are focused on what's important. - Interactive: this user group always wants to be connected and know what's happening NOW.