The German Ivory Museum Erbach was founded in 1966, but the collection was started by Count Francis of Erbach-Erbach in the late 18th century. Unlike the standard museum set-up of passive, informative entertainment, conveyed via facts and imagery, the clever inclusion of omissions and irritation factors in this design encourages visitors to think for themselves and question what they see. To support this premise, m box devised a spatial installation that does not offer a traditional historic rehash of the Count’s life and work, but instead places historic facts in a larger thematic and temporal context, sparking lateral connections and associations with current social phenomena.