What do beavers do in winter? They enjoy the winter sports scene, of course. For the Biathlon World Cup in Ruhpolding, NEST one designed a brand experience for the launch of ZDF’s Olympia mascot. The beaver’s lodge – using an interpretation of the log cabin idea – was there to create a link between the virtual world of the HD program and the rustic reality of winter sports. Interactive elements in the cabin attracted the visitors and kept them interested. Visitors might find a performance of the “Beaver Mikado” or “Tree Felling”, create their own snapshots of their “Beaver Moments” or collect one of the freebees in the “Tree Trunk Kiosk”.