This is a vibrant, colorful base makeup brand that pushes back on the notion that base makeup needs to be skin-tone. Their product color scheme has been developed using color engineering techniques based on pointillist painting and chromostereopsis. For the packaging, we separated out the hues that make up the natural skin tone — pinks, greens, and yellows — and used these to create a brand identity. The product packaging uses these three colors on each side of the packaging to represent the brand's colorful array of cosmetics.