With traditional mercury vapor lamps to be banned in the EU from 2015, urban planners are seeking for innovative alternatives. The Starry Sky street lighting system offers a progressive and exciting solution, which will also help to clear some of the clutter from our increasingly busy urban landscapes. The system eliminates traditional streetlight poles, instead connecting a string of LEDs along narrow cables, which are virtually invisible during the day. The result is light, which appears to float in mid-air. This flexible, lightweight solution provides homogenous light distribution with no visible or physical obstruction from poles at eye-level.