IVD-A20A, a blood analyzer with many features, is a consumer electronics product which finds its place on a crowded table in hospitals. The internal components are organized lengthwise, giving the device a compact size. The upper side functions as a space to keep disc fragments before and after analyzing. The black color of the front helps users focus on the LCD. The round parts of the sides work as the buttons to control the screen angle and also provide a stylish form. The combination of black and white signifies the harmony of the concurrent properties of the product – a medical device as well as a consumer electronics device.