A brand personalized for its owner, cafe noote is an indie coffee shop that perfectly blends simplicity and fun. The logo explores the idea of writing notes by hand, the VI with two half "o"s indicating imagination and conversation happening in the store. Grey was the main color for modern look, decorated with bright sky blue and beige yellow to make more sparks. The interactive in-store experience was designed to echo the brand concept. Handwritten messages and half-circles can be found in corners or on printed items; chairs are movable. Coffee lovers are invited to enjoy the flavors and fun.