The packaging design of the “Dunkin' Donut” coffee assortment comprises 34 different take-out cups. To convey that the brand is well known all over the world, the illustration-style design features a variety of characters from all countries where this coffee is sold. The highly detailed design communicates the international brand identity: the letter “I” in the name Dunkin' is replaced by a cartoon-like character with country-specific clothes and traditional accessories. The motif series triggers buying impulses and encourages customers to collect the cups.