The Kitchen Tools website was developed for specifiers, architects and designers globally. It presents Fisher & Paykel appliances in projects designed by leading architects. Design flexibility and seamless integration are central to Fisher & Paykel’s product design philosophy. Case studies mirror the user’s design process with insights into fit and finish within different cabinetry and architectural solutions. A drawing style unifies drawings across projects to illustrate installations for users that often don't trust digital resources. The Kitchen Tools website became a simple solution to provide a direct connection and support advice for architects.