Median is an oral care brand with a medical and professional image under the slogan, “Customized Treatment for Your Teeth”. Each product package is designed to communicate the brand name, product name, ingredients, and product features and benefits to consumers on the shelf. Colors intuitively representing the main ingredients are added to help consumers quickly perceive the ingredients and make their choice. The tubes that are actually used in the bathroom are of simple and minimalist designs bearing a minimum amount of information and basic colors that convey the nature of the products. These features help reinforce the brand identity.