The Océ ColorStream® 10000 is a full color printer, in which paper is printed on both sides simultaneously for perfect front-back register. Supporting a wide range of stock, it enables on-demand book printing, personalized brochures or newspapers with an authentic offset look and feel. It combines full color, “CustomTone” (custom made toner to match corporate identity) and B / W prints in one workflow, optimizing its speed automatically, detecting B / W (800 ppm) and full color (168 ppm). Despite the low series and industrial character, the design communicates both ICT and productivity, what was made possible by means of repeating the same parts.