This guidebook is a comprehensive visual communication guideline that is first designed by LG Electronics under the concept "Bright Leading Edge". The graphic motif at the front cover is a core message that expresses the main concept and value of this guideline. We have expressed the “Bright Leading Edge” using circle and line graphics as the basic motifs. We have excluded unnecessary elements and applied red color, which is LG's brand color, to produce stylish and sophisticated guidebook.