DADA proposes a completely novel concept of wine that rejects the conventional formality of classic wine but focuses on the sensation of ones who boldly express themselves as they are. The striking and memorable brand name DADA comes from the European avant-garde art movement, Dadaism. DADA is a semi-sweet sparkling wine for people who love self-expression in various venues and times, and it comes in a small size that complies with the individualistic trend of the market. The rebelliousness of Dadasim that extends to the contemporary pop arts is shared by DADA promoting playful and sensational collaborations of artworks with local pop artist.