Internationally renowned composer Sven Helbig recorded his debut album Pocket Symphonies for the famous record label Deutsche Grammophon. Sven Helbig believes that in order to attract new, younger audiences classic symphonies should never be longer than four minutes. Which is practically an insult to traditional classical music. The logo for this internationally successful project reflects Sven's in-your-face attitude and displays a statement against the established classical music scene. The design was adapted for CD jacket and album launch, merchandising items, promotional film and all of the artist's digital media channels.