The visual communication design for the company’s new B2B branding activity was created under the concept “Connect”, which allows positive synergy when connection happens between humans, devices, and technology. We conveyed the concept by developing B2B’s unique design language made up of four key design elements (bold font, vibrant color, balanced grid and intelligent info graphic). To use it effectively, we created three different visual styles that represent B2B’s vision, collaboration, and successful result via collaboration with B2B’s integrated solution. These three styles can be used in appropriate phases of the branding activity.