Audi presents the company's state-of-the-art technology and demonstrates the appeal of the brand to the public at the CES in Las Vegas 2015. It shows the brand on its way into the future and translates this into an iconic architectural gesture: a book with various exposed chapters. The structure consists of 20 "pages." Conventional front entrance is deliberately avoided, instead, the architectural solution of the facade works like a "filter" flowing visitors in and out. The interior of the “Book" is hollowed out and creates a dynamic gesture with its sharp-angled design language. "Vorsprung durch Technik" as a purist spatial experience.