The job was to create a website for international fooftballer Kevin Prince Boateng. Boateng had himself checked websites of colleagues and decided that his website should be different. In the case of most websites it was obvious who the athlete's sponsor or equipment partner was. They had no personality of their own but instead looked liked ready-made templates. Often, readers were told nothing about the personality of the player concerned. Boateng wanted his to be different, because he is different himself: he is considered to be a bad guy, he is an extrovert, he is more than just a completely ordinary professional footballer.