A metallic textile membrane serves as the flowing backdrop for Bombardier’s indoor presentation on approximately 750 m². Contrasting CI tones of grey and blue create an intense look that focuses attention onto the frames, some of which are up to 7 m in height. The three-dimensionality of these frames within the space leaves a lasting impression through sophisticated multimedia and interactive presentation forms, which incorporate mirror and light effects, floating models and technical modules. This creates a unique brand experience and ensures a new sense of space.