With a game-changing new technology, Ryft needed a brand that was bold, innovative and striking. The Ryft identity and brand is a visual interpretation of how the Ryft ONE compiles and analyzes massive amounts of seemingly meaningless into a cohesive and valuable business story. The black and white, photorealistic brand visuals stand out in a big data marketplace cluttered with bright colors and flat iconography. The central brand graphic of the Ryft horse is a piece of custom artwork compiled from 30+ royalty-free stock images to create a one-of-a-kind brand statement.