Switzerland’s third-largest energy provider, BKW, is transforming itself from a state-owned, regional electricity provider into a customer-focused, nation-wide energy consultant. “The Home of Energy” is one of the initiatives to communicate the new positioning in a direct, approachable and emotional way. It is used internally as well as externally and was posted on social channels. The German version has over 74,000 views on YouTube. It leaves a lasting first impression of BKW and is emotionally touching. “The Home of Energy” takes us on a journey. Powerful images disclose the many faces of energy and reveal its genuine human side.