PEACOCK is the premium home meal replacement (HMR) brand of EMART. Its food packaging has been developed by the planners and buyers of EMART, enabling the cuisine of famous Korean restaurants, local specialties and the palettes of Korean chefs to be enjoyed at home with ease at prices that are 30% or lower. Based on such meticulous planning, the designs of the Korean food packaging were unified to represent the PEACOCK brand, even though the characteristics of each item were expressed differently through their packaging and logos.