A successor of RICOH THETA released in 2013, the first consumer product with the 360º-spherical shooting function. Lineup models are the bright / colorful entry model THETA m15, for the joy of spherical shooting for various users and the high-end model THETA S with high functionality / quality to extend the joy. The series' exterior design is for portability / easy shooting / simplicity. THETA S is completely free of unneeded factors by unifying parts, using a hidden LED display. With Soft-Feel texture, made of durable materials resisting secular changes by in-mold molding, THETA S presents an achievement of both design and functionality.