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Starbucks Coffee Korea's ready-to-drink is a healthy alternative for our customers. Typography-centric juice and yogurt packaging conveys benefits of each drink and even compulsory information such as ingredients and volume come into play as a graphic element. Along with hand-written types and etching style illustrations, the handcrafted touch continues with varied graphics of each bottle – fonts and layouts change from bottle to bottle, but when lined up on the shelf, everything comes together as a big family. Its slim and straight body has an effect of making the bottle look bigger, while resonating well with our sophisticated customers.

发布 2019-11-28 来源 https://ifworlddesignguide.com
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设计公司

Starbucks Coffee Korea

设计师

Jung Rye Park (Creative Director), Eulie Lee (Designer), Eulie Lee, Young Jin Lee (Illustrator), Sun Ho Yoon (Photographer)

设计奖项

颜色

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