enspire
行业分类
品牌
HM Partners (in Korean 행복마루) wanted to re-build their corporate identity to differentiate themselves from other law firms. Normally in law firm industry of Korea, there is a typical "look," somewhat conservative and strict. But we tried an "innovative one" which is remarkable compared to the existing competitors' ways. We developed BI kit, sales brochure, website and even a "new office" with different manners. Moreover, we coordinated collaboration between HM Partners and VITRA (a Swiss furniture company). VITRA offers brand-fit furniture at a discount aiming at target customers (law firm clients), and HM Partners gains brand reputation.
设计公司
enspire
设计师
Kolbe Kim, Haus Chung, Byungwook Huh, Eunji Jo, Jaehyun Shim, Jungyeon Lee
设计奖项
颜色
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