The merger between Pioneer Investments and German competitor Activest: a reason for an event for all employees. Targets: to motivate, to demonstrate size, to build a team. Instead of motivational speeches, the concept relied on strong symbolic gestures and overwhelming pictures to fulfill the objectives. At first every employee had to find his or her portrait in a “gallery” and symbolically put it up on a wall. All pictures together eventually formed a huge Pioneer logo. For dinner all 350 employees were seated together at only three tables. Twelve huge screens surrounded them – permanently delivering messages and changing the look and the feel of the event.