The corporate design of the Tyrolean Dialect Archive plays an integral role in their ability to gain authority and autonomy at the University of Innsbruck. Over time, the Tyrolean dialects are dying off. In order to maintain this important part of the region’s history and identity, the dialects must be researched, documented and preserved. A visually striking appearance and a conceptually strong idea in the corporate identity of the “Tiroler Dialektarchiv” allows the relatively small archive to have a bigger impact; more publicity leads to more funding, and therefore the ability and confidence to continue this meaningful work.