Mazak announced a new product, “SmoothX,” and developed the machine device controller with an innovative idea. We produced the sensational appearance of SmoothX. In order to have much impact, the massive mock-up of SmoothX was covered up partly with a mirror box and started the stage show. With light emitting in the box, SmoothX appeared on the show. The space worked effectively as device to show SmoothX and accelerated performance on the show. We succeeded in installing an out-standing memory of SmoothX in the visitors’ minds.