Improved interaction - the latest TV OS is more interactive, like smartphones and PCs. Optimal ergonomics - better ergonomics allow for a more intuitive use: the buttons’ shapes and size make it easy to identify their functions. All the keys required by the different markets are packaged in a compact size. Unified interaction experience - position of frequently used navigation keys is standardized for the three versions of remotes, creating a sense of familiarity across the different products. 360º elegance - simplicity and clarity are the guiding design principles, making the remote series functional and esthetically pleasing gadgets all around.