Labbrand helped Zhejiang Circuit to develop its brand identity with a strategically creative approach that brought the client’s vision to life. The creative concept is “Accelerate Your Senses.” From the sound of a racing car to the sound of the glasses clinking in the restaurant, the diverse and dynamic sonic sensations paint a vivid picture of Zhejiang Circuit. The stripe element, derived from audiogram, smartly conveys speed and dynamism and is highly flexible and versatile for brand application. This project is a good candidate because it is not only visually impactful and highly practical, but also truthful to the brand’s positioning.