What strategy does the agency you work at pursue? What does it stand for? What is its policy on waste separation? To answer questions such as these, businesses produce more or less sophisticated corporate guidelines from time to time to help new employees integrate. Schindler Parent used to have a manual for this purpose. But because nothing ever stays the same, it was time to try something new. The result were the SP CARDS – 43 cards with a key term relating to the business on one side. Strictly in the corporate design. On the reverse, each card contains a visualization of the key term: quirky, imaginative and totally individual.